If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing, and I’m not interested.
Follow the link to a great method of communicating almost anything. (Be sure to watch the 4 minute video)
In this age of Twitter and abbreviated messages, this method is highly effective. Most people’s attention span is not very long. It reminds me of the way I present the BSF seminar on sharing the gospel.